NTFI Leadership Team

Jim Hill - Owner/ Director

Owner/ Director
PO Box 1588, Monterey CA 93942

831-624-2719 / phone

Jim Hill founded the company in 1986 with just one bulldozer and has built NTFI into one of the most highly regarded emergency response companies in the West..

"The success of our team is built on the dedication of our employees; the greatest equipment cannot be used to its potential without equally great firefighters and operators to handle the equipment in a safe, aggressive and accountable manner."

Mike Armstrong - President and Chief Executive Officer

President and Chief Executive Officer
Bldg 4528, A Street, Marina, CA 93933

831-582-3400 / phone

As the President and Chief Executive Officer for NTFI, Mike serves the Owner/Director and works closely with the company's Board of Advisors to develop and implement successful business strategies.

Mike is a 23-year US Army veteran who served as a combat arms officer and politico-military strategist. He completed two combat tours, served on the Army staff in the Pentagon, and is a graduate of the US Army War College. Following his Army career, he served 16 years as general manager of three water management and water supply agencies in Monterey County, CA.

Mike's professional experiences have focused on executive leadership, management and organizational development. He has led the recruitment and the development of high performing teams; authored and implemented policies and strategies through effective collaboration among diverse interest groups; and, overseen the design and implementation of public works projects for water supply, flood control/flood warning, watershed protection, GIS mapping, environmental review, and enhanced technology platforms.

Steve Rife - Chief of Operations

Chief of Operations
Red Bluff, CA

530-528-9026 / phone

In 1996 Steve retired after 31 years of fire control experience with the California Department of Forestry and Fire Protection to work for NorthTree Fire International. Steve performed as a Deputy IC and Operation Section Chief on a CDF Type 1 Incident Command Team for six years.

Mr. Rife has extensive experience in all aspects of helicopter firefighting operations, and finished his last three years with Calfire as Administrative Division Chief for the Tehama-Glenn Ranger Unit and the Tehama County Fire Department. His well-rounded career in both Operations and Administration provides North Tree Fire and its customers with very valuable, experienced and skilled leadership.

Flint Oliver - Director of Emergency Services

Director of Emergency Services

As Director of Emergency Services, Flint Oliver is responsible for leadership, accountability, and supervision of all NTFI Fire & Rescue, Fuels Management, Mapping, and Incident Management Support division personnel. In addition, he manages the contract administration of NTFI Engines, Tactical Water Tenders, Dozers, and Mobile Gel Plants. Mr. Oliver also coordinates all internal training for the Fire & Rescue division.

Mr. Oliver has 28 years of experience in wildland and municipal firefighting. He is a current member of NTFI's Confined Space Rescue Team and has helped design and build Portable Gel Plants for both fixed wing and rotary wing aircraft. Mr. Oliver was awarded the California Medal of Valor in 1996 by the California Department of Forestry and Fire Protection and the Firefighter of the Year Award in 1997 by Yuba County.

Jerry Ortega - Fire and Rescue and Fuels Treatment Manager

Fire and Rescue and Fuels Treatment Manager

Mr. Jerry Ortega currently holds the position of Mechanical Treatment Manager for NorthTree Fire International (NTFI). He is responsible for day-to-day field operations of fuel reduction equipment and personnel.

Mr. Ortega brings 39 years of wildland fire experience, 28 years with the U.S. Forest Service, and 11 years with NTFI. During his 28 years with the U.S. Forest Service he held numerous positions within the agency. He began his career in 1969 on the Los Padres National Forest road maintenance crew then moved into wildland fire in 1972 as a Wilderness Patrolman. His career experiences in wildland fire include engines, hand crews, fire prevention, and prescribed fire. Mr. Ortega retired from the Forest Service in 1997 as a Battalion Chief for the Tahoe National Forest.

Mitch Ward - Confined Space Rescue Program Manager

Confined Space Rescue Program Manager

As manager of NTFI's Confined Space Rescue Division, Mitch Ward is responsible for all aspects of our Industrial Rescue Operations. Mr. Ward is also a Heavy Fire Equipment Operator and is dispatched on a Fire Dozer or Water Tender.

Mr. Ward entered the Fire Service in 1982 and is a certified structural and wildland firefighter with Paramedic training and certificates in command, prevention, investigation, hazardous materials, heavy rescue, dive rescue, and breathing air systems. In addition to his over two decades of experience, he is a former member of the Nevada County Sheriff's Search and Rescue Dive Team. He is a licensed SCUBA instructor in multiple specialties including Dive Rescue, Mixed Gas, Overhead Environment, Search and Recovery as well as other disciplines. He is a licensed California Real Estate Broker, has owned and operated several successful businesses, and is currently a small business owner.

Zeke Lunder - Incident Management Support Manager

Incident Management Support Manager

As manager of NTFI's GIS and Incident Management Support Operations, Zeke Lunder supervises NTFI's GIS Mapping and Onsite Clerical Support staff. Mr. Lunder has led NTFI's Mapping Operations since 2001. During this time, he has supervised and trained Incident GIS technicians, designed and built mobile mapping facilities for onsite disaster support. He is a NWCG qualified Geographic Information Systems Specialist (GISS).

Mr. Lunder has worked in wildland fire and pre-fire planning since 1995. He has ten seasons of experience as a GIS and Burned Area Rehabilitation Analyst for Type I and II Incident Management Teams on large wildland fires in Idaho, Montana, Northern California, Oregon, Washington, and Minnesota. Publications include wildfire management plans for The Nature Conservancy, the Monterey Peninsula Regional Park District, the Morro Bay National Estuary Program, and large timberland ownerships in the Pacific Northwest. In 2005 he developed a successful FEMA grant application which funded over $500,000 of wildfire hazard reduction work at University of California's Lick Observatory, at Mt. Hamilton.

As a professional cartographer, Mr. Lunder has designed maps for textbooks and non-fiction books on wildfire. Cartography projects have included map illustrations for John Maclean's book "The Thirtymile Fire", and maps in the textbook "Fire in California's Ecosystems". In 2003, he designed presidential briefing maps during the Cedar Fire in Southern California. Mr. Lunder holds a degree in Geography from California State University, Chico.

Joni Greer - Dispatch Center Manager

Dispatch Center Manager

Ms. Joni Greer currently holds the position of Dispatch Center Manager at NorthTree Fire International (NTFI). Her responsibilities with the company include all Dispatch Center related matters. Ms. Greer came to NTFI in 2002 as a call-when-needed Incident Management Support Clerk and received training in ICS 100, 200 & 300.

As a member of NTFI's Incident Management Support team, Joni provided Clerical Support to Planning Section staff on many large incidents - including the Space Shuttle Columbia Recovery effort. She was also a key player in the development of NTFI's dispatch center. After opening the dispatch center in February 2003, she held the position of Assistant Dispatcher through April 2006 at which time she was promoted to Support Services Manager.

Ms. Greer held the position of Support Services Manager through August 2007 and was responsible for managing all personnel and training records, maintaining the internal information database, managing the drug testing program, and assisting with payroll and various other HR matters. Prior to coming to NTFI she was a Dispatcher for the California Department of Transportation.

Mike Filice - Fleet Manager

Fleet Manager

Mr. Mike Filice currently holds the position of Fleet Management Manager for NorthTree Fire International (NTFI). He has extensive experience in fleet management and equipment maintenance. Mr. Filice also works as one of NTFI's top dozer transport operators with many hours of fire line experience. He is responsible for NTFI's BIT and DOT programs that assure high quality operators and equipment certified by the California Highway Patrol and Department of Transportation.

Mr. Filice has been employed by North Tree Ranch for over 25 years as a mechanic and ranch manager.

Dana Cassino-Stamey - Human Resources Director

Human Resources Director
Bldg. 4528, A Street, Marina, CA 93933

Dana Cassino-Stamey holds the position of Human Resources Director.

Dana's experience includes holding a number of diverse HR related positions throughout her career with large and small companies and she has an active background in OD consulting. She has a BA in Business Management from Langston University, and various facilitation and training certifications. Throughout her career, she has partnered in key roles with organizations' Leadership Teams and all levels of Staff.

John Assaad - Financial Manager

Financial Manager

Picture and bio coming soon!